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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday 9 February 2011

In the words of Peter Griffin from Family Guy...OMG it's everywhere!

I am all for packaging designers coming up with inventive ways to package our food, but I wonder how much time has actually gone into research and development, even more importantly testing!

Cardboard boxes that have been glued with 'industrial strength' adhesive that ensures you have to destroy the box to get at its contents!!

Boxes with 'kiss' cuts that are barely there, forcing an explosion of cereal bars all over the floor!!!

And as for juice cartons...plastic spouts that have NOT been glued with industrial strength adhesive and fall off if you even so much as look at it. Foil strips that you can't get a hold of, designed to make sure you get your very own orange juice 'fountain' in your kitchen!!!!

To all budding packaging designers out there...
Please, please, please, make sure it works!

Signed
Flabberghasted of Tunbridge Wells
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3 comments:

  1. Catherine Lamb10 February 2011 at 07:26

    This has just made me giggle out loud! I've had many an experience just like these - Malteser bags that you so desperately want to get into but you can't - one last vain attempt at opening it and hey presto they fly everywhere!

    ReplyDelete
  2. Unknown11 February 2011 at 01:25

    Yep, that juice carton gets me every time

    ReplyDelete
  3. Dave Wilson11 February 2011 at 08:47

    I wonder if they do it with food to make the product more desirable, so eventually when you eventually get it open, you're so hungry you woof it down so quick that you;re ready to buy another packet!

    ReplyDelete

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