What’s your corporate vision statement? Chances are it’s got something to do with trust. A cursory glance at the first page of Google’s 2,830,000 results for ‘vision to be the most trusted’ reveals a raft of organisations all with the same ambition…to be trusted.
“To be recognised as the most trusted partner to our global clients”
“To be the most trusted source of aviation and high-integrity solutions in the world”
“To be the most trusted provider of essential services…”
“To be our customers' most valued and trusted business partner”
“To be the world’s most trusted financial group”
And on it goes…
Compare this with declining levels of trust inside organisations, and we reckon there's more chance of Eddie the Eagle popping up and pipping Usain Bolt at the post in Rio, than ambitions like these ever being realised.
Woodreed’s been thinking about the issue of organisational trust, and how businesses can begin to bridge the gap between their ambitions for customer trust and levels of trust inside their own organisations.
Read on here.