Speaking the right language

Now there’s not a lot of things that can make me burst out into hysterical laughter on a Monday night but the genius and utterly brilliant Inbetweeners on E4 is one of them. For those who don’t know the show revolves around 4 boys enduring the angst, embarrassment and awkwardness that are the latter teenage years. From Will’s witty retorts to every gruelling put down, Neil’s perpetual dimness, Simon’s complete inadequacy at everything and Jay’s barrage of exaggerations, lies and apparent nymphomania, it really is pure gold.

I believe its utter brilliance is borne out of the fact that it is, well, spot on. My husband and friends love it, the buzz around facebook before and after each episode says it all – it strikes a cord with all of us. Though sure, a bit exaggerated at times, it does depict the way the guys I went to school/college talk, behaved and communicated. The constant put downs, vulgar innuendos and never ending teasing about each others mums, it’s perfectly observed. They’ve nailed their target audience and consequently landed themselves a winner. A brilliant example of how understanding and engaging with your audience can establish a loyal, enthusiastic and devoted fan-base.

I can bet though that my mum, nan and many other people I know just wouldn’t get it and would think it was most probably ghastly, disgusting and nothing but darn right rude. Indeed you may be one of them. But that’s the joy of it.