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hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Tuesday 12 October 2010

Just do it....




It’s lovely when you spot a campaign that is so in tune with a brand’s essence. It’s lovely for it not to be awash with product, product, product. It’s lovely seeing it executed so simply (we’ll overlook the heavy retouching), yet for it to still evoke the very essence of the brand and the reaction it’s begging for…makes me want to get my trainers on and just head East (well nearly…)

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