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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday 28 March 2012

The typeface that is geometrically impossible

I love a new typeface, and what better than one that is geometrically impossible!
The graphic artist behind 'Frustro' likes to create mind-bending works. Hegedus has applied the Penrose triangle concept to this font, taking the top left and bottom right portion of each character from a 3D typeface and combining them into the impossible as it seems to be facing two different directions.
I piece of art that makes you stop, look and then look again - I like it a lot!
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1 comment:

  1. Unknown28 March 2012 at 07:30

    Reminiscent of Escher and of course, our own dear mobius strip...

    ReplyDelete

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