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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Tuesday 13 March 2012

Sluts unite

There's no beating about the bush with Sir Richard's condoms 'Sluts Unite' campaign.  It's clear, direct and straight to the point and will have the right wingers in the US choking on their pretzels.


Woodreed pitched a similar approach to Schering years ago for the launch of the morning after pill.  Showed a nice looking 'girl next door' type under the headline 'SLUT' - the idea being to debunk a few myths and demonstrate that anyone can find themselves in need of the morning after pill - not just those stereotyped as promiscuous and undeserving of precious NHS resources.


Needless to say it was an idea far ahead of its time and a zillion steps too far for a cautious pharma client.  Let's hope slutsunite.org fares better.


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1 comment:

  1. Dave Wilson26 March 2012 at 09:51

    Blimey, I love both campaigns because they both make the point in one second flat. , heaven knows what we'd pitch up now!

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