#sattc

or to put it another way #thearchers

Who would have thought that a radio 'soap' celebrating its 60th anniversary edition would have celebrated the occasion with a breakthrough into the Twitter generation?

But thanks to a considerable amount of PR the loyal listeners to Radio 4's everday tale of country folk were hyped up fit to burst in anticipation of the bumper episode on Sunday January 2nd. And most surprisingly for what you'd

expect of the audience demographic they took over the airwaves of Twitter and #sattc was a top trend globally. Quite staggering.

So #sattc? Shocks Ambridge To The Core. The preamble to Sunday's edition teased that some mega event would take place which would literally shock the Archer's village of Ambridge to the core and have repurcussions for the next decade. Strong stuff and guaranteed to ensure even the less than devoted listener was glued to their radio with a stiff drink to hand.

Yes, I had a very long, and icy cold G&T and listened in horror as Nigel Pargiter, the nicest, funniest and silliest cast member went up on the roof on an icy, windy night in a mission to remove the New Year banner. And yes, of course he plumetted to his death with a blood curdling scream, already a popular ring tone download http://www.youtube.com/watch?v=8B2Y2akllSk&feature=player_embedded

And Tweeter par excellence, Stephen Fry tweeted 'Nigel Pargiter! No!! No no no.! Anyone but Nigel. 'palms to cheeks in Munch like scream'

Great stuff. The chattering classes have become the twittering classes.