If I said the words 'we buy any car' I predict that the vast majority of innocent television watchers among us would unknowingly reply with, 'dot come'! This is the result and affect of probably one of the most annoying adverts I have ever seen on television. As if I thought it couldn't have got much worse than the radio advert that casually disrupts the airwaves at work, they have now launched a television advert shown on terestrial TV consitiing of a group of attractive girls 'rapping' the jingle to their friend who wants to sell his car. I cannot watch this advert with out cringing with total disgust; it is terrible.
But even more annoying is that this annoying advert has actually proved to be so memorable that it (dare I admit it) can only be classed as a success. The memorable jingle, the attractive girls, the absolutely awful attempt of rapping, the dancing dog (rediculous) and the fact that the concept is actually so easy to understand. There are no gimics or complicated story lines, just a plain and simple idea and an annoyingly catchy jingle, 'we buy any car dot com' which even now is relentlessly going round and round my head.
But even more annoying is that this annoying advert has actually proved to be so memorable that it (dare I admit it) can only be classed as a success. The memorable jingle, the attractive girls, the absolutely awful attempt of rapping, the dancing dog (rediculous) and the fact that the concept is actually so easy to understand. There are no gimics or complicated story lines, just a plain and simple idea and an annoyingly catchy jingle, 'we buy any car dot com' which even now is relentlessly going round and round my head.
For those of you lucky enough not to have seen this advert yet click on the link below (if you dare). Is this really the start of more annoying things to come in advertising? If so, I will seriously consider emigrating...
Dreadful ad but then you'd resort to any means to sell a second hand Rover!!
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