Hello

hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Tuesday 28 September 2010

I love it when a plan comes together...

There can rarely be anything more satisfying than when the whole pitch process works, and works properly. There are always last minute hitches, disagreements, changes of mind - but that's because we want and need to get it right.

There is nothing better than discovering a fantastic solution to the Client puzzle - and a proper live one at that, with people to impress and budgets to plan - and one where all concerned treat it with the respect and value it deserves. I'm glad I don't have to pander to selling ideas that are only developed to adorn portfolios and massage egos.....

I lie, actually there is something better - when you bare the result of your work and not only does the Client listen, they nod with approval, and join in the discussion, actively being enthused with what you've lain in front of them.


It's the satisfaction you get when you've made a cracking meal, and the plates are left clean.....you want to do it all over again!

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