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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday 25 April 2012

Ales that become legends

Once upon a time a gentleman living in Nottinghamshire decided to follow his dream and start his very own micro brewery. Proud of the city, loving its people and sincerely calling Nottingham his home, he was inspired by the legend that is Robin Hood and decided to create another brand for the people of Nottinghamshire to be proud of.

Reflecting this heritage Lincoln Green was born. The name derived from the colour of dyed woollen cloth associated with Robin Hood and his merry men in Sherwood Forest. Then came a beautifully designed set of beer pump badges for its four beers, their names all being a respectful nod towards Nottinghamshire's legendary character. Next came a set of ads created to launch Lincoln Green and its 'band of merry men' (and one woman!) in eager anticipation of the first delivery of beer during May into it's happily every after home... drinking establishments of Nottingham. Click here to view the ads

Most good brands can distinguish themselves from the competition because they have a story. Take Nike for example, its brand story challenges people to be empowered in life and 'just do it.' That story inspires and strikes an emotional chord with consumers around the world. Castle Rock Brewery won the Best Marketing Award at the SIBA awards for its 'Kiss me Kate' Royal wedding beer launched last year to coincide with the Royal Wedding. Never did they imagine sales of this beer to be as popular as they were however people find stories, legends and fairy tales (including Royal fairytales) irresistible and compelling but most importantly memorable. 

The Lincoln Green story is based on pride, heritage and a quality product. I'm very excited to see how the next chapter of the story will unfold. http://lincolngreenbrewing.co.uk/
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1 comment:

  1. Unknown25 April 2012 at 05:05

    I'll raise a glass to that Catherine! It's so very true, storytelling is so powerful. Whether you look at it going back centuries in terms of the power of the oral tradition in ancient cultures or look at it today in terms of companies and brands weaving powerful narratives to engage with their audience - both inside and outside the business

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