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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Friday 7 October 2011

What a legacy....

Steve Jobs - what a legacy he has created....
This week the world woke to the news that Steve Jobs had passed away which has crystallised both his status as a cult figure and his legacy to Apple.
Twitter and facebook were overcome with tweets and posts and the media showed groups using the candle app on their i-pad's to create vigils.
The majority of what I have seen spoke about Jobs as a dreamer and a visionary quoting him when he said, " have the courage to follow your heart and intuition,' not so much about his innovation.
I always thought Jobs had an air of mystique surrounding him, you rarely saw photos of him with his family. Even his biography eluded to the fact that he rarely spoke about anything other than Apple products. When mysterious people are successful you question what that special something is that most of us don't have access too, Jobs made you believe that you could be that successful person too. He did things his way, he believed in what he was doing, and he taught people that it is ok to be different.
To begin with Apple had an air of exclusivity surrounding it, but with the more mainstream products such as the i-pod it has grown to a global powerhouse. So what now. I have a gut feeling that as long as Apple continue with their 'non-conforming' ways people will continue to follow. Especially today in the current economic climate there is an air of, what was done before hasn't exactly worked so why don't we try something a little different.

2 comments:

  1. 10 years ago we had Steve Jobs, Johnny Cash and Bob Hope; now we have no Jobs, no Cash and no Hope

    ReplyDelete
  2. three famous apples - Eve's, Newton's and Steve Jobs's

    ReplyDelete