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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday 12 October 2011

I get so fed up............

......when I see press ads like these.
For crying out loud, why, oh why would I want to go to these two destinations/venues based on these images and lines?

So here we have it then: Portugal, a Dulux painted door with a couple of manicured fashion statements gazing lovingly at each other, totally and utterly not interested in the "history that's apparently in every corner" ("my word that door is unbelievable, it's history you know").

Oh and the line: "The beauty of simplicity". Did the agency bother going to Portugal? It's a fantastically complex country, which is rich in history and culture and there's certainly much more to experience than a blooming red door!







And what about the CONRAD ad? What on earth is that all about? Once again, two fashion clad models, apparently eating some far eastern soup in a London photographic studio. Looks really convincing doesn't it? Or perhaps it's the one of the Conrad kitchens, in which case what the hell are they doing there? But of course they have "the luxury of being themselves". What a completely patronizing image, 2 prosperous pompous overpaid trend setters gobbling food in front of the very poor underpaid chefs who made it, and who work 24 hours a day just to pay for their cycle repairs.

I think I'll book the Hilton thanks.


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2 comments:

  1. SH12 October 2011 at 09:49

    ..and as for the cake they servce in these countries.... an Englishman abroad eh Dave? I think a Monday morning workshop of inspirational travel ads presented by you would be a good antedote all round...

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  2. Unknown12 October 2011 at 10:37

    Ok well I'll add to the rant and echo complaints made by John Hegarty last time I met him (!)about the quality of TV advertising during Downton Abbey. A vast array of ads that were pure, unadulturated, juvenile rubbish without an idea between them. Will someone please explain to me what the hell the Muller Corner ad is all about with the plethora of cartoon characters from Yogi bear to Mr Men and Dick Dastardly. Garbage. The only decent ad I've seen on TV lately is the one for John West tuna which,thanks to HFW's and the wider population's campaigning efforts, now allows you to tag the source of the tuna in your tin. Executed superbly, high quality filming and a lightness of touch and wit to boot. Just love the combover!

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