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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday 13 April 2011

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

One of Charles Darwin's most thought provoking quotes. And one that I suggest the anti Tesco protagonists should analyze, the ones that moan that the big supermarkets are ruining their trade and reputations.
You don't have to big in retail to survive, but to be sensitive to the consumers demands, understand their wants and behavior and be willing to adjust accordingly (to survive).
Perfect case in point is a small town near me, Hawkhurst, where Tesco have applied for planning permission to build a new supermarket on the old bus station site. And inevitably the local traders are up in arms.
I would gladly support my local retailers but here's why I can't:
11.00am on a Saturday morning and I'm in the bakers (which closes at 1.00pm!!) asking for a French stick. "Sorry, sold out", I'm told.
Next stop, the greengrocers (which closes at 1.00pm). "Can I have some plum tomatoes please?". "Sorry, only do those", as the vendor points at an empty tray of second rate pup. "Basil? I ask. "No", comes the reply.
Final stop the butchers (which closes at 2.00pm). "Good morning, can I have 12 ounces of steak mince please". "What's that in kilograms mate?" the spotty young assistant replies.
In no time at all I simply walk across the road and into Budgens where I buy the all mentioned products with ease.
How can I support local traders when they don't cater for my wants. What chance have they got when they close on Saturday afternoons?
And ironically now it's Budgens who are panicking, because they are stupid enough to close on Sundays!
Tesco...bring 'em on.
(Any guesses as to what I was cooking that night?)
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