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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Monday 10 January 2011

Spot the difference


I came across this rather interesting juxtaposition of articles the other day...

It got me recalling a few years back when MySpace was all the rage and Facebook was its inferior, less popular competition. It just goes to show how quickly the tide can turn and trends and brands shift in our minds and our usage. I think at the heart of this is the continual effort made by Facebook to keep things fresh - adding new features and keeping it relevant to its audience. It appears MySpace is just withering away as it is no longer innovative or appealing. An interesting lesson in the importance of not letting your brand go stagnant I feel.
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3 comments:

  1. Unknown10 January 2011 at 06:22

    Times change eh? A bit like Simon's comment this morning about computers - whatever happened to the BBC Acorn or indeed Apricot computers?

    ReplyDelete
  2. Dave Wilson11 January 2011 at 03:28

    The importance of marketing I'd say.

    ReplyDelete
  3. Jodie Davis14 January 2011 at 04:10

    I recently heard that MySpace is cutting its workforce by half. Apparently it has nothing to do with the competition!

    ReplyDelete

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