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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Thursday, 6 January 2011

#sattc

or to put it another way #thearchers

Who would have thought that a radio 'soap' celebrating its 60th anniversary edition would have celebrated the occasion with a breakthrough into the Twitter generation?

But thanks to a considerable amount of PR the loyal listeners to Radio 4's everday tale of country folk were hyped up fit to burst in anticipation of the bumper episode on Sunday January 2nd. And most surprisingly for what you'd
expect of the audience demographic they took over the airwaves of Twitter and #sattc was a top trend globally. Quite staggering.

So #sattc? Shocks Ambridge To The Core. The preamble to Sunday's edition teased that some mega event would take place which would literally shock the Archer's village of Ambridge to the core and have repurcussions for the next decade. Strong stuff and guaranteed to ensure even the less than devoted listener was glued to their radio with a stiff drink to hand.

Yes, I had a very long, and icy cold G&T and listened in horror as Nigel Pargiter, the nicest, funniest and silliest cast member went up on the roof on an icy, windy night in a mission to remove the New Year banner. And yes, of course he plumetted to his death with a blood curdling scream, already a popular ring tone download http://www.youtube.com/watch?v=8B2Y2akllSk&feature=player_embedded

And Tweeter par excellence, Stephen Fry tweeted 'Nigel Pargiter! No!! No no no.! Anyone but Nigel. 'palms to cheeks in Munch like scream'

Great stuff. The chattering classes have become the twittering classes.
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1 comment:

  1. Charlotte9 January 2011 at 08:21

    love how you ended this blog, very good observation

    ReplyDelete

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