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hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Tuesday 13 December 2011

'Tis the season to be jolly

My last blog before Christmas and I'm pondering the real value of the season amidst the inevitable commercialism, shopping for presents, Military Wives Choir v X-Factor battle for number one and the office party (avoid calling me on Friday morning please).


Off to London tonight to meet up with my oldest (most long-standing, not necessarily in age) friends, my gang of five aka 'The Famous Five'.  Although tonight we're one down so it's just 'Four go mad in the West End'. It's got me thinking about the power of true friendship and what really matters in life.


We've known each other since we were eleven years old and joined the same girls school (thrown together and united against the veiled bitchiness of those 'gels' who joined the school years before).  We've been there for each other ever since - through the highs and inevitable lows that a lifetime chucks at you. Marriage; first, second and even third born children (yes, some of us were less than careful); divorce; sickness and health and death; business success, business difficulties; professional success and personal fulfilment; empty nests, pride and sometimes fear for our children.  We don't see each other all the time but I can guarantee that when we do get together we all go away recharged, revived and inspired.


Thinking about friendship, the miriad of 'friends', Facebook or otherwise, we gather at each stage of our lives, some of those friends are friends because of a shared, common experience but once that's gone the friendship can wane, it's transient.  True friendship is grounded in something so much deeper.  From each stage of our lives, personal and professional, we retain a small number of friends who will be with us for life.  My 'Famous Five' go back a long way and  the power of their friendship is a true inspiration and support to me.


Merry Christmas everyone - and as you enjoy Christmas with your families remember that we don't choose our relatives but we do choose our friends!

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