Last night I had the opportunity to attend an interview with John Hegarty the creative guru behind some of the most iconic ads of the last 30 years. He had some very inspirational thoughts, least being that great, not good design and craftsmanship is still so vital even in the face of new technology.
When questioned about powerful brands, he had an extremely interesting answer, one that many would raise an eyebrow over however - when you stop and think...... actually he is right. It wasn't Coca Cola, Nike, Apple but...
A brand that has potentially the most iconic logo - the cross
A brand that has and has had the most incredible architects - for instance Sir Christopher Wren
A brand that has and has had the most iconic designers/artists - for instance Michelangelo
A brand that went global - instantly
A brand that has and has had some amazing composers - for instance Bach
A brand that has published its main work countless times - i'm not sure of the exact answer but i'm sure it is billions
This powerful brand is - the Catholic Church
Yes, it was a great night and you beat me to it -I'm blogging about it on Friday! He made many good points - the one you mention that there is still a need for craftsmanship and care in execution despite all the shortcuts of technology was particular resonant.
ReplyDeleteOne of the greatest and most symbolic logo's ever created, pity there wasn't a D&AD award around in those days.
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