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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Monday 18 July 2011

All aboard the boat


One of my favourite shops is Magma Books in Covent Garden, you always find some absolute treasures and during my latest visit I spotted the first edition of a new magazine called Boat.
What caught my eye initially was the headline SARAJEVO.
The editor has one goal - to tell a story.
So... he picked up his studio and moved it to Sarajevo for a month. The idea is to get people to take notice of amazing but forgotten cities around the world and update people's views of these places when the only information out there is dated and tied to past events.
"Since the war in the Balkans ended in 1996, the media has left and haven't returned, leaving the images and ideas we have in our heads of Sarajevo war-torn, gruesome and depressing."
Boat Magazine has been an inspiration to me on this very much forgotten city. The writing leaves you feeling connected to the lives of the people there, the photographs are breathtaking and moving, the stories humbling and haunting but most importantly the articles present a city of hope, of youth and of extremely talented people.
A must read if you happen to see this new and exciting magazine.


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4 comments:

  1. Unknown18 July 2011 at 10:29

    This looks great - take a look at it online at http://www.allaboardtheboat.com/boat-magazine/

    The typography and design is really good.

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  2. Luke Tonge18 July 2011 at 11:37

    Thanks Jo! It was a pleasure to work closely with Davey & Erin (the writer / editors) to produce something sympathetic to the subject yet current, without pandering to 'trendiness'. If you enjoyed Issue 1: Sarajevo keep your eyes peeled for Issue 2: Detroit – coming just in time for Christmas!

    ReplyDelete
  3. Catherine Lamb19 July 2011 at 02:56

    Luke - I absolutely loved the magazine i'll definitely watch out for the Detroit edition.

    ReplyDelete
  4. SH20 July 2011 at 00:40

    liking the design...

    ReplyDelete

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