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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Friday, 20 May 2011

Things go better with Coke


It seems that Coke marketers are concerned that mothers do not consider its products when planning family meals (Marketing 11May 2011).

McCann's have created a TV campaign showing a family eating at a table, and when glasses of Coke are poured, animated flowers, rabbits and grass appear.

Now I am a great fan of Coke. I love the brand, I love the bottle and I love the myths and legends. And yes, I CAN tell Coke from Pepsi and, yes please I would prefer to have my Coke from a proper bottle than a can or, God forbid, a dispenser dripping with the last customer's lemonade.
But I am truly horrified that the brand is embarking on a campaign to encourage meal time consumption.


I will fight against onerous legislative restraint on our industry but surely this is playing right into the hands of those who'd argue for tighter controls. Aren't there enough other opportunities for the nation to get its Coke fix?

No-one in their right minds can possibly think it is responsible to encourage consumption of this wonderful drink at mealtimes as a matter of course.

Shame on you McCanns and shame on you Coke.

Image courtesy of Adhistory
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1 comment:

  1. Charlotte23 May 2011 at 05:28

    Totally agree, be interesting to see what age the kids are when the campaign breaks

    ReplyDelete

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