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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Tuesday 3 May 2011

Challenging Conventional Thinking

Sometimes it takes a flash of brilliance or perhaps madness, but thank goodness for that!
After watching a bouncing bomb documentary last night, it makes you wonder what would have happened if Barnes Wallis hadn't challenged popular belief, that the Ruhr Dam was indeed inpenetrable. He didn't so much think 'outside the box' but applied different thinking to the problem.
So often in business however, we find ourselves doing the same things yet expecting a different outcome to present itself.
Honda presented this theory as 'The Power of Dreams' while Saatchi's used to say 'nothing is impossible' and Jean Marie-Dru spoke about disruption theories.
Perhaps we all need a little more faith in trying things that we are not familiar with, and just see where they take us.

3 comments:

  1. 'Do what you've always done, get what you've always got' very true. And whilst on the subject of WW2 heroes, what about Douglas Bader - climbing back into his plane with his two tin legs and carrying on the fight. Quite amazing but also quite a bloody minded guy by all accounts too.

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  2. He invented the swing wing mechanism on aircraft as well. Brilliant brain.

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  3. Who did - Douglas Bader or Barnes Wallis? My mum saw Douglas Bader playing tennis after he lost his legs and by all accounts he was fearsome opposition even with his tin legs!

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