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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Monday, 21 May 2012

Where's my bear gone?

I read a very interesting article at the weekend about Alun Cairns, the MP for the Vale of Glamorgan who believes that growing controls on the advertising industry are taking all the fun out of beer advertising.
"There is a huge concern about red tape and its impact on creativity and our advertising industry, which is world class".
Whilst I appreciate that alcohol advertising has to know its limits, I do remember affectionately those great ads like the Hofmeister "follow the bear" TV campaign, Heineken's great "refreshes the parts that other beers cannot reach" campaign (in particular the one featuring Mr Spock), and not forgetting the glorious Guinness Toucan.
We surely have to strike a balance between what the right common sensical message is, and blend it with fantastic creative?
The government is publishing a strategy paper next March with plans to "minimise the harmful effects of alcohol advertising".
I really hope this is not another step closer to the Nanny State dumbing down our great British product - creativity.

Images courtesy of Google Images

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1 comment:

  1. Unknown21 May 2012 at 07:59

    Why is it that so much great advertising is for things that are bad for you? Booze, fags, fast cars...
    Interesting though that the really creative cigaratte campaigns came about purely because they were restricted on what they could say - so maybe when the going gets tough the tough get creative?

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