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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Thursday, 31 May 2012

They don't write songs about Volvos.

Just look at these marvellous bill boards recently posted up in Detroit, highlighting the lack of creativeness in the motor industry.

Some great images and some thought provoking lines.

It is true though isn't it, when you look at the cars on the roads today, they do tend to look very similar to each other.

But what interests me more is the fact these ads were posted up in Detroit, the homeland of the American motor industry. So it's actually highlighting it's problem in it's own backyard. Very brave media planning!

Being an avid pistonhead, looking at those beautiful images of those cars made me very sad. Whilst totally over the top, they still show they have been designed from the head, not from a machine.
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1 comment:

  1. Jodie Davis6 June 2012 at 06:11

    They just don't make cars like they used to. If you removed the brand badges from all vehicles would you be able to identify who the manufacturer is? Probably not. Functionality over design is definitely evident in this industry. It's sad because there are so few industries that allow you to be truly creative and this was one of them.

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