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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Friday, 2 September 2011

How an environment can change your behavior (or The Thames versus the M25)


A week last Sunday Rosemary and I were lucky enough to spend a day with friends on a boat chugging from Sunbury right up to Teddington and back, stopping at Hampton for a tasty picnic.

As the day wore on I realized that I was becoming increasingly more relaxed and laid back (and that wasn't the wine having its evil way), and within a couple hours I was happy and content with everybody and everything in my life.

And I suddenly realized why. Because on a river, everyone is happy. Everyone's smiling, waving, acknowledging each other, everyone's courteous and polite.

Not only the river traffic, but the families on the banks, revelers in riverside pubs, toe path cyclists, old ladies with what seemingly what looked like smiling dogs, children pointing as we happily passed them.

In one of the locks we came across four giggling old ladies in a small motorized boat, who were getting into a bit of a pickle. One of the lock keepers came down to help and in no time he was giggling with them. Yet no one was getting irritated because it was taking twice as long.

An idyllic panorama of contentment and enjoyment.

I then compared this vista to the M25. An environment so aggressive, so intimating, where no one smiles, no one is ever courteous, no one is relaxed, where everyone is tense and anxious.

Imagine 4 old ladies holding up traffic on the M25?

I want a boat on the Thames!!!!!! It inspired me!



2 comments:

  1. love this Mr W, if only the M25 was one giant waterway

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  2. also interestingly on this point of environment changing behaviour - they've done studies that prove that it's not sugar that causes rug-rats to run wild at parties, it's the environment they're in when they're consuming it

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