Back in the day, one of the main attributes that set good suits apart from the average was their ability to get scripts (both radio and tv) past the regulatory bodies. The old BACC and RACC as it was.I'm sure we all watch ads now, and think 'that's a tad risky...' and indeed it may be. But pushing things to and past their limits is what it should be about. If it's not memorable for whatever reason, people forget it, don't buy it, and that campaign is deemed a failure. Even ads that get banned get coverage, and with the advance of YouTube it'll get aired no matter what.
The Lynx Acct Agency team have clearly got their defence / substantiation down to a fine art, as on the surface you'd argue that pretty much every one of their ads contravenes sections regarding 'enhancing perceived attractiveness to the opposite sex'.
Having a well structured and persuasive argument for supporting a principal, a thought, a creative route, a recipe.... is a skill in itself, and sometimes we are in too much of a rush to properly consider it. You wouldn't buy a half baked cake now would you?
oh I remember the days when the BACC held the power to make my day either great or ghastly
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