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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday, 6 July 2011

Cobbler, baker, what next a candlestick maker?


What do you get when you combine the skills of a high fashion cobbler and a master patissier?

Trendy cupcakes!

A photographer I know who uses a unique light revolution system was commissioned to photograph not only the featured cup cakes, but also some noted neon signs in central London where the patisserie is.

Although not partial to cup cakes, I think the styling ideas and look of them is sensational.

You can actually leaf through some of the pages of the finished book, and read the story of how these two guys got together by going to this Amazon link (and read the forward by David Furnish and Sir Elton John).

http://www.amazon.co.uk/Cox-Cookies-Cake-Eric-Lanlard/dp/1845336445/ref=sr_1_4


Copyright Eric Lanlard, Patrick Cox and Patrick Llewelyn-Davies

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2 comments:

  1. Unknown11 July 2011 at 03:49

    These are lovely - the whole cup cake thing is really quite interesting. They've become little edible fashion statements in their own right. What next I wonder - scotch eggs?

    ReplyDelete
  2. SH12 July 2011 at 09:44

    Come on Dave - you really are a closet fairy cake baker aren't you?

    ReplyDelete

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