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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Friday 15 April 2011

Hot cross buns from Hell. Jesus Christ, they’re smokin’

Check out this news piece from New Zealand about a pizza company’s frankly bonkers tactical ad campaign to flog their hot cross buns.

http://bit.ly/gxSvmZ

It’s just weird on so many levels.:

The name of pizza company for a start – Hell...hot cross buns from hell? Genius. The Star of David stylee ‘stigmata’ (see I am getting into their groove now) on the bun itself cross buns combined with limited shelf life Jesus line, mixing the old religions rather. The oddness of hot cross buns from a pizza company in the first place – thin and crispy or deep pan, cheesy crusts anyone? The ‘2 free if you spend more than $40’ offer - like, who spends £20 on hot cross buns? Why is the bun smoking?
Finally the hilarious pop at the product itself from the Anglican media man, the worst thing he could think of to say, bless him “Their buns are stale”. Oooh such venom.
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1 comment:

  1. Dave Wilson18 April 2011 at 01:55

    Oh my God (whoops), absolutely brilliant. Risky, creative, outrageous but compelling.

    ReplyDelete

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