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hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Tuesday, 22 March 2011

It's great when you get into it...

For me, Nike will always be synonymous with running - from Bill Bowerman and waffle sole technology to the present date, it's all about getting a pair of trainers on and just going for it.
I love their advertising as there is always a demonstration of their insight into the runners world, the pain, the glory, the loneliness...
Having recently started to try and get fit, I've found myself noticing more ads directed at health and wellbeing - and I have to say most just don't hit the mark, but I think that's because they are ill targeted, or just don't hold that personal engagement.
Forget football, forget tennis and rugby. Nike = running, and if I'm ever feeling in need of a shove to get back to the treadmill or the road, I just need to look at some of the fantastic ads that are being run around the world. (Proof that a good ad works in any language as it demonstrates a universally accepted insight)
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1 comment:

  1. Dave Wilson25 March 2011 at 07:06

    Taking it a stage further, the best ads are ones with no copy on at all!

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