things that inspire and things that are dire: Fly the voice

Hello

hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Thursday 16 September 2010

Fly the voice

Kulula-air.com is a low-cost carrier based in South Africa. They have a new livery which takes living the brand to a whole new stratosphere.

The entire aeroplane is covered with details about the plane, including arrows pointing to the more interesting parts.

"The big cheese" = the captain's window.

The aircraft's registration number = "Secret agent code."
"Loo (or mile-high initiation chamber)."
The black box, seats, stabilizer and rudder - I could go on.

What a perfect example of consistent application of brand tone of voice. What's your favourite?