Hello

hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday 18 July 2012

Film can inspire and film can be dire

Woodreed has produced more films over the years than the proverbial heated comestibles and we've seen the media environment change out of all recognition. With the explosion in media channels the opportunities for audiences to view film have grown enormously.  Combine this with advances in technology which have significantly reduced the 'sit-down' cost of production and it's not surprising that film is enjoying something of a renaissance.


The new communications paradigm is to be discoverable everywhere your audience is, inside your business and out and film, done well, certainly helps achieve this. But the experience is not always painless, and the end result can fall short - in terms of creativity, quality, value, timings and, let's face it, just the overall experience. So we've taken a completely new approach to film making which thinks beyond and overcomes some of the frustrations we know clients can suffer.

It’s called WE.  It's very different and we think clients are going to like it.


Clients tell us they really enjoy getting involved with us when we're making films for them so the first thing we made sure is that WE is collaborative - the team at WE are upfront, available and transparent and client input is welcomed throughout.  


We've speeded up the process too.


WE combines the best strategic and creative minds with the best in technology and production to ensure great results - quickly and cost-effectively.
From experience we know the killer questions to ask to gain fast insight into the brief - insight we use to make sure our big ideas are solidly grounded in strategy and not delayed by deliberation.Technology that allows clients to view and comment on their film from any platform, any time, wherever they are. Technology that means initial ideas are presented at no extra cost as animatics to bring them to life right from the start.


WE sets out to be faster, more creative, more efficient - ahead of the rest.  


To be inspired visit WE think about film





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