Hello

hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Monday 27 February 2012

Passionate and competent - not incompatible

An interesting blog at Harvard Business Review.  Scott Anthony talking about the need to avoid confusing passion with competence. In the context of innovation and entrepreneurs he wrote:
"I look for "innovation bipolarity"...the ability to hold two opposed ideas in the mind at the same time and still retain the ability to function. Entrepreneurs should be able to argue passionately that their idea will change the world, and then, without skipping a beat, honestly assess the risks standing in the way of its success and describe what they are doing to mitigate them." 
Made me think that's not a bad maxim to apply to the creative process and idea generation.  Yes, a client wants us to argue passionately the rationale for our ideas, but we, account men and creatives alike, need to be able to look at what we're proposing and pre-empt the risks and the negatives and be ready to counter them.  And that means some pretty ferocious argument and debate with and amongst ourselves before our ideas even get out of the agency so we can be both passionate AND competent.

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