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hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.
Showing posts with label radio 4. Show all posts
Showing posts with label radio 4. Show all posts

Tuesday, 2 August 2011

Twitter – Washing your cyber laundry in public


Like a kind of chatty fungus, twitter’s totally grown on me. I love it. It satisfies those less than lovely character traits in me – my incessant need to know stuff first, my slight nosiness (which my husband will testify to having witnessed me peeking round the blinds in our flat in Stoke Newington when we lived in London at 4am on a Saturday morning looking at the gang fight happening right below our window – “will you come away from the window you crazy staring lady you’re going to get us killed”).

Twitter’s a strange bird. It’s allowed us to get close to the innermost feelings and opinions of people whose comment and copy are otherwise generally edited and misquoted, retouched and twisted. It manages to be crazily intimate (Holly Willoughby’s contraction-by-contraction birth report from her mate Fern - eugh enough already) and massively broadcast at the same time. The difference and distance between being a celebrity and an unknown was already becoming blurred and shortened with the explosion of reality shows, celeb magazines and the Internet. Twitter has made the distance seem minute. Stalkers must be having a field day.

What I think I love best though is how it puts us all on a level playing field,– i.e. those on t’telly and those not. Demystifying them once and for all, proving that really they are just like us, just a bit more famous. My favourite recent example of this was a theatre writer taking umbrage at having been, in his opinion, unfairly interviewed by one of Radio 4’s presenters. The theatre writer tweets his annoyance and the presenter then fired back his response and voila – supposedly reserved and professional blokes on the radio having a row in our full glare. Oh the joy – and so much safer than watching rival Stoke Newington gang fight each other!

By the way if you’re not following us, do so right now @TunWellsWoodies

Monday, 29 November 2010

Radio 4 - Today

If I was asked to recommend a primer for young wannabe account handlers entering our industry I'd say listen to Today on Radio 4. Forget breakfast TV and Chris Moyles. A quick blast of Today on your way to work or while you're having your breakfast. For those who have it at home before they get to work that is - now that's a whole new blog in it's own right. But to digress a moment when did people stop having breakfast at home and start eating cereal and toast in their offices? At Woodreed we've a whole Sainsbury's fixture of breakfast cereals, bread, muffins, jams, spreads.... When did this trend begin and why? Why do people prefer to eat at work than in the comfort of their own home? My preference is for Chris Evans and cereal at home, John Humphreys and Today in the car on the way to work or client meetings. Perfect.

Back to topic... a quick blast of Today a few times a week will give you the opinions, the general knowledge, the wider awareness of current and past affairs and enough of an insight into such a breadth of topics that you'll be able to hold your own in any client meeting or social situation. You'll absorb it all without even trying and it will give you a whole stack of useful stuff which you can draw on in any number of situations.

One of my favourites a couple of weeks ago was an interview with designer Karl Lagerfeld, creative director for Chanel, talking about how designers usually took more risks during challenging periods.

"Very often in difficult times fashion is more interesting than in times when everything is too cool, too safe, in a bad moment change is the best thing that can happen."

It was a fascinating piece but the bit I really noted was when he said he had no plans to retire, saying he was continuing to come up with new ideas and made this lovely point...

"The brain is a muscle and you have to work out," he said. "The French say you get hungry when you are eating, and you get ideas when you are thinking."

Inspirational.