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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Thursday, 13 February 2014

Down with strikes, up with advertising

I always love a trip to London Town. Inspiration everywhere, I always manage to come back with something. Yesterday it was mostly wet hair and a broken umbrella but also this little beauty.




I'm a massive fan of TFL advertising. Look at this beautifully simple on system poster on the underground. For me it's a perfect example of what we mean by a single minded big idea in advertising, the one us types constantly search for. For me it ticks every box. One simple idea – the iconic coloured tube line executed a myriad ways to all sorts of people conveying all sorts of messages. Pah to the rain, I’ve got my TFL ads.
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