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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Thursday, 16 January 2014

Adobe have done it again!

I left the Adobe Digital Publishing Suite seminar last month feeling inspired, excited and driven to learn and use this tool asap.

Adobe’s Digital Publishing Suite family is an inspiring new tool that in short allows you to “expand your brand’s influence with rich digital content that captivates customers, employees, and stakeholders.” 

(http://www.adobe.com/products/digital-publishing-suite-family.html)

Communication can be brought to life through the creation of a visually rich digital environment made up of dynamic, interactive and measurable content including slide shows, film, product rotations, animation and more.

All this is packaged in an app or a publication such as a digital magazine built using this tool. The content can be viewed on all major mobile platforms and easily shared on social networks.

Take at look at the following statistics:

  • 91% of all people on earth have a mobile phone
  • 56% of people own a smart phone
  • 50% of mobile phone users, use mobile as their primary Internet source
  • 80% of time on mobile is spent inside apps
  • 72% of tablet owners purchase online from their tablets each week
(http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/)

In an increasingly mobile world Adobe has created a publishing gem that allows us to respond to these statistics by assisting us in the delivery of our integrated mobile strategies that help businesses grow and increase revenue.
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