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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Monday, 2 December 2013

So it's cheers to great British beer advertising.


My goodness, how depressed I was when I turned onto this flat footed piece of creativeness in the Waitrose magazine.

An overused pun, a typical product shot, a white background, an expected piece of dated typography, how much more stereotypical can one get?

Is this all Stella have to show after their celebrated and award winning million dollar advertising campaigns of the past?

And also am I right in thinking that the "head" of a glass of lager is part of the joy of that initial ice cool sip?

Or have I missed a trick, does it consolidate their position of Stella being "re-assuringly expensive"?

When I think and remember all the fantastic beer advertising campaigns that have graced our TV and press over the years, this sadly, reminds me of how creatively less experimental we are in this country today.

I loved "following the bear", I preferred a bit of "no nonsense", but this...... leaves me high and dry!
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