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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Friday, 20 September 2013

Since when did my life become so busy I don’t even have time to breathe?


I am about to start seeing a breathing physio. 

Oh yes, amongst my many skills and talents, breathing apparently isn't one of them.

How on earth can I forget to breathe when at any given moment I only have a wordpress site to build for my blogging 9 year old daughter on a mission to become a discovered poet while getting a 6th round of toast for my unfillable 7 year old son  while reading the deeply philosophical tome “Bees are Stripy” (so they are) for the 100th time that day to my 15 month old (who has become rather Father Jack in her single word demands of late ‘READ’ ‘READ’) while thinking about the presentation I am giving tomorrow and the tweet I must send and the text I haven’t yet answered to my best friend, stirring the supper while coming up with the killer 48 point word on the ‘Words with Friends’ app on my iphone to beat my adversary in tennis and words games alike (aka my Dad) while sorting out the uniforms for the morning and testing the middle child on his spellings while googling the address for his match on Friday and musing if we have enough bedding to clean the blasted hamster who seemed like a good idea at the time (whose early demise I secretly fantasise about) while on the phone to Mr D to discuss the progress on the refund for the hire car idiots in Portugal who thought it perfectly reasonable customer service to drag a family party of 6 to an industrial estate in the middle of Lisbon post flight only to inform them they didn't actually have the 7 seater we’d booked AT ALL but here, have a 5 seater, Grandma in the roof-box, no problems and oh could he possibly stop and pick up a bottle of red on his way home and and and…..and BREATHE.

Your 30s are, so the research tells us, the busiest time in a woman’s life. Apparently there’s only 1 hour in every 24 that we have to ourselves. The ever present 21st century juggle of work and family compounded by the multitude of communication channels we wrap around us leaving us, literally it seems, struggling for breath.

What to do? Employers I think, nowadays, have an even greater responsibility to ensure their staff are allowed to strike the right mutually beneficial balance between work and home, and work extra hard to create positive brand centred cultures in their workplaces. Putting employees first.


Mine? Well JM has happily agreed to let my physio session take place in the office as Woodreed live (and breathe!) the importance of looking after your employees to increase engagement. (Although secretly I think she wants to chuckle at the ‘OMMMMMMMMMs’ that will invariably be emitting from the boardroom as I am finding the time to learn to breathe.)  

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