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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Tuesday, 30 April 2013

We've notched up a 9th successive year of CPD accreditation


Every Monday morning we Woodies lace up our brain trainers and work our grey matter into shape for the week ahead with our fast paced 15 minute workouts.  One week we’re coming up with ads in 60 seconds, the next thinking about our most recent customer service experience and how well those employees were living their brand. 

 This is just one of many initiatives we run for our people at Woodreed which has helped us notch up a ninth successive year of CPD accreditation from our professional body - the Institute of Practitioners in Advertising.

 CPD accreditation reassures our clients they are dealing with professional, qualified and trained individuals.  After all our people are our business.

 Just because times may be tough is no reason to draw back from investing in your people - in fact quite the opposite.  We achieved our results with minimal investment of actual cash - just time and carefully considered thinking to develop a training and development framework which supports our business objectives.

 The result – an engaged, happy and productive bunch, working hard for our clients.

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