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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday, 9 January 2013

Kilimanjaro

Every now and then something, someone, an event, a comment or simply a photograph can inspire.

Christmas 2011 was when I first stumbled across this photograph.




This is a school in Kenya.

There are people who are trying to make this reality a distant memory by building schools in rural areas, one charity being Build Africa http://www.build-africa.org/ Build Africa works exclusively in rural areas of Uganda and Kenya and combine learning and earning opportunities which offer children and their families long-term solutions to poverty. Since 2004 they have helped 115 schools and benefited over 150,000 children.

So I decided I wanted to help too and what better way than put myself completely out of my comfort zone, sign up for a challenge that would require a year's blood, sweat and sometimes painful tears in order to get myself physically fit and then embark on an adventure that would be not only physically but mentally challenging. Why i'd climb Mount Kilimanjaro of course!

Now my reality is kicking in, I leave on the 22nd Feb to climb the Macheme route of Kili which is 5896 meters high over 7 days, 6-7hrs a day which means no showers for 6 days - yikes! And fingers crossed I don't get hit by the dreaded altitude sickness too early on!

If this photograph has inspired you too and if you would like to help me to help Build Africa help even more children in Africa please take a look at my fundraising page http://www.justgiving.com/Catherine-Lamb2

The generosity I have seen so far has been overwhelming so thank you to all those that have sponsored me so far.

Catherine
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1 comment:

  1. Unknown29 January 2013 at 10:46

    Truly inspiring and very humbling Catherine. I know how hard you're working to be ready for this and am sure it will be a wonderful experience and hope you raise shedloads of money.

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