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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Tuesday, 18 September 2012

Can I have a bottle of volunteer spirit please?

My wife Rosemary spent two and a half  weeks as a volunteer during the Olympics, a venture which has left her, and the other 70,000 volunteers totally inspired.

Not withstanding the fact that she travelled up to London from Kent everyday, she also received no pay whatsoever. Yes she was still motivated throughout and after the whole experience.

I applaud her and the other volunteers, a sentiment echoed by our Prime Minister who sent a personal letter to her, thanking her for her loyal services, a lovely encore for a brilliant performance.

So, a giant dedicated workforce working for nothing, seemingly motivated throughout the whole occasion.

Yes of course, part of this commitment is based on wanting to take part in history, another doing something for one's country and probably for the love of sport.

But wouldn't it be fantastic if all our giant brands could create such a dynamic effect on their employees?

Interestingly, there were over 250,000 applicants for 70,000 positions. The interviewers were trained for technique by McDonald's, during the whole Olympic and Paralympic event, there were only 100 absentees and not one person objected to wearing the uniform.


An unforgettable experience, and a lesson on how to incentivise and motivate (unpaid) employees!


2 comments:

  1. A truly inspirational effort and I think something which was not anticipated to this extent. They were heralded not only by politicians, Seb Coe and Boris but clearly recognised and appreciated by the spectators and especially the athletes themselves. A key part of a great summer and yes, let's try and retain some of the special essence that made this such a success.

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