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hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Monday, 2 April 2012

Brand campaign takes to the skies


After two and half long years of research, prototyping and testing, all of us at Woodreed were especially proud to witness the product of our labours at the weekend.

When we first decided to raise our own brand awareness, we wanted to do it in an energetic, thought-provoking and witty way in line with our own brand.

After several empassioned brainstorms we eventually came up with our idea. Next step was to make it happen. We partnered with 'Hot Air Media' who, realising the potential of this new media, invested time and skill to get the project off the ground.

After months of brilliant teamwork, the three products rose high into the sky above the towns and villages of South East England.

Made of high density sailing materials and tactically weighted to maintain tension in all weathers, the brand panels simply roll up for take-off and landing and are easily released at the optimum height to maximise audience exposure.

Our own brand campaign success aside, the project has attracted huge interest from brand owners excited by the medium's unique potential to rise above the competition.

1 comment:

  1. Rate card available for prospective advertisers by emailing hello@woodreed.com

    ReplyDelete