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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Monday, 6 February 2012

When a great idea becomes a bad one


I was being driven to Hastings last weekend when I spotted this remarkable sign outside an inconspicuous greasy spoon diner.

Since the establishment was indeed in 1066 country, and it was on one of England's major trunk roads (the A21), I actually found the name of the cafe really creative and pertinent.

However, because the design treatment and execution were so basic, that there was no attention to detail, that there was no use of imaginative colours etc etc., the big idea seemingly was lost.

I felt so affected by this tragedy that we stopped and turned in, where-upon I thought I'd see whether the interior might live up to my expectations. Upon reaching the entrance door (at approx 12.30pm), I found the door locked and upon closer inspection found a tatty sign informing me that it was open from 7.00am to 12.00pm!

I wonder if the Route 66 restaurants in the USA close up at midday?


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3 comments:

  1. Charlotte6 February 2012 at 05:46

    all day breakfasts - only available until 12.30!

    ReplyDelete
  2. Unknown6 February 2012 at 10:03

    A21 a major trump road? I must take issue with you there Mr W

    ReplyDelete
  3. Dave Wilson7 February 2012 at 01:44

    The A21[1][2][3][4][5] is a major trunk road in Southern England and is one of the many connecting London and various commuter towns to the south coast. It provides a link to Hastings, East Sussex and parts of Kent.

    ReplyDelete

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