The most important visual is you?

Body language is an important part of communication. We use it everyday to convey how we feel, what we want and often what we need. Gesture, movement and facial expression contribute to helping our audience grasp what we want to say.

In business, an experienced presenter will be aware of certain presentation pointers that will help him/her appear confident, knowledgeable, sharp and in control. Well rehearsed presenters will use body language to manipulate and capture the audience interest. The theory is people buy you not what you're selling. This is why it's believed that the most important visual is you, not the presentation or dazzling animation.

So the next time you're meeting a client remember a few things:

1. Leaving your hands resting at your sides diminishes your listeners ability to appreciate your ideas

2. When gesturing keep the gestures in proportion to the size of your audience

3. Always look your audience in the eye.