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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday, 30 November 2011

Wherever you are - things that inspire?

I know this is getting coverage everywhere from Chris Evans' Breakfast Show to the Daily Mail and elsewhere but I need to throw in my two penn'th.  Gareth Malone's Military Wives Choir was one of the most inspirational pieces of TV I've seen in a very long time.  I so nearly didn't watch it as I thought it would be a bit cheesy and my musical taste doesn't normally run to the choral.  But I did watch it and am so glad I did. From start to finish it was beautifully made, sensitively edited, insightful and uplifting.  
I know that as someone married to an ex-soldier and the mother of a serving one it could be argued I am biased and, yes, the military aspect of it was of course moving, but what got me was to see the unbelievable change that came over this group of ordinary women (the wives and girlfriends of Royal Marines and soldiers serving in Afghanistan) over the course of the programme. The growing confidence as much as their singing ability.  Most of all to see a young woman go from a nervous wreck stammering sorry at every moment to leading the choir in a solo at the Royal Albert Hall in front of Queenie and screened to millions on the Beeb was something special.  
Their song 'Wherever you are' is being released on December 5th and there's a campaign to get it to be the Christmas Number 1 to raise funds for the British Legion and the SAAFA - in my mind, there's no contest.

Follow them on Twitter @Milwiveschoir and use the hashtag #MWC4XNo1
And buy the CD!
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1 comment:

  1. Dave Wilson9 December 2011 at 08:42

    Gareth has also been involved in other fantastic projects using the "choir" to bring disoriented communities together. A brilliant and warm hearted guy that so inspires everyone around him.

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