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hello – come in and make yourself at home

The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Friday, 17 June 2011

What a load of balls



I was all geared up to blog today about something really dire but the day's dire enough already - grey, wet, windy, miserable.

Then, lo, like a fairy godmother something inspirational appeared to brighten my day.

Remember the great Bravia balls campaign? See http://bit.ly/izVDB6 if you need reminding of its genius. Anyway it's been remade to promote Sony as the official partner for HD coverage of Wimbledon.

Ok, so it's not got the same production values as the original and the end's a bit cheesy, but it's a tactical campaign with its tongue firmly in its cheek. I think it's great and it brought a smile to my face on a wet Friday, so do take a look http://bit.ly/kuAcra.

The only thing missing is I think the vocals in the original lifted it to another level and they're not part of the remake - no doubt Jose Gonzalez is now a tad more expensive than he was originally.

Wimbledon starts next week. Now, where's my brolly?
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