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The Woodies have a blog. It’s a kind of collective. Not sure we’re about to start a revolution baby, but we might kindle a small debate or two and perhaps raise a smile. Anyway, rather than just blogging corporate Woodreed by fielding our top Woodie (as so many other companies seem to do in a thinly veiled attempt at impressing with their profundity), we wanted all our individual voices to be heard. An agency’s most valuable assets are its people after all. Everyone’s got something to say here and with us everyone’s ideas and opinions matter.

Each week someone different will be blogging. It's mostly about stuff that rocks our world as well as the flipside – the things that just don't cut it with us. We'll blog about inside and outside – inside this glorious industry where we work and outside in the real world.
It's a bit of an experiment, so go with us on this one.

Hope you enjoy.

Wednesday, 8 December 2010

Natural inspiration

People have been turning to nature for inspiration to help them solve problems for millions of years. From buildings and bridges to materials, medicine, transport, etc the list goes on and on.
Examining the design of nature has aided in the development of almost every aspect of our lives, and most of us – often without realizing – benefit from these inspired revelations several times a day. This design concept is most commonly known as biomimicry.
Designers, scientist, and engineers continue to study the complex structures found in nature to create greener and more efficient products and processes for our homes and lives.
Alternatively you can just take a stroll through your local woodland or countryside and lose yourself in the wonderful shapes, colours and textures that mother nature has created.

2 comments:

  1. Interesting point - in fact even maths mimics the natural world doesn't it with fractals.

    ReplyDelete
  2. London Gherkin being one of them!

    ReplyDelete