Thursday, 31 May 2012

They don't write songs about Volvos.

Just look at these marvellous bill boards recently posted up in Detroit, highlighting the lack of creativeness in the motor industry.

Some great images and some thought provoking lines.

It is true though isn't it, when you look at the cars on the roads today, they do tend to look very similar to each other.

But what interests me more is the fact these ads were posted up in Detroit, the homeland of the American motor industry. So it's actually highlighting it's problem in it's own backyard. Very brave media planning!

Being an avid pistonhead, looking at those beautiful images of those cars made me very sad. Whilst totally over the top, they still show they have been designed from the head, not from a machine.

1 comment:

  1. They just don't make cars like they used to. If you removed the brand badges from all vehicles would you be able to identify who the manufacturer is? Probably not. Functionality over design is definitely evident in this industry. It's sad because there are so few industries that allow you to be truly creative and this was one of them.

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