Sluts unite

There's no beating about the bush with Sir Richard's condoms 'Sluts Unite' campaign.  It's clear, direct and straight to the point and will have the right wingers in the US choking on their pretzels.


Woodreed pitched a similar approach to Schering years ago for the launch of the morning after pill.  Showed a nice looking 'girl next door' type under the headline 'SLUT' - the idea being to debunk a few myths and demonstrate that anyone can find themselves in need of the morning after pill - not just those stereotyped as promiscuous and undeserving of precious NHS resources.


Needless to say it was an idea far ahead of its time and a zillion steps too far for a cautious pharma client.  Let's hope slutsunite.org fares better.