Yes I know it's yet another picture of a van, but I just couldn't resist it (and I'm not moving or driving in case you're thinking I'm committing a major driving offence!)I have always thought the best logos are powered
by an idea.Take the Fed Ex logo for example. Maybe a little subliminal, but just so simple how the contours of the E and the x form an arrow, which of course is relevant to the service itself. Brilliant.
And not on such grand and international scale but just as impressive, take the logo featured on the van. No overworked and complicated typography, drop shadows or colour palettes, just a one colour logo with a big idea that is relevant to the product. And so simple. And simple to print.
Both photographs by D Wilson
Now that is subliminal......I cannot see the arrow for the life of me, and if it was designed to do this, I think it has failed...
ReplyDeleteAgree the Jackson logo is great - simple as can be (oh and of course a great name) but I'm with Simon I'm afraid I can't see an arrow in FedEx no matter how I try. Sorry!
ReplyDeletedriving self mad (no pun intended) trying to see arrow - tell us oh great creative master - tell us
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