Hot cross buns from Hell. Jesus Christ, they’re smokin’

Check out this news piece from New Zealand about a pizza company’s frankly bonkers tactical ad campaign to flog their hot cross buns.

http://bit.ly/gxSvmZ

It’s just weird on so many levels.:

The name of pizza company for a start – Hell...hot cross buns from hell? Genius. The Star of David stylee ‘stigmata’ (see I am getting into their groove now) on the bun itself cross buns combined with limited shelf life Jesus line, mixing the old religions rather. The oddness of hot cross buns from a pizza company in the first place – thin and crispy or deep pan, cheesy crusts anyone? The ‘2 free if you spend more than $40’ offer - like, who spends £20 on hot cross buns? Why is the bun smoking?
Finally the hilarious pop at the product itself from the Anglican media man, the worst thing he could think of to say, bless him “Their buns are stale”. Oooh such venom.