Fly the voice

Kulula-air.com is a low-cost carrier based in South Africa. They have a new livery which takes living the brand to a whole new stratosphere.

The entire aeroplane is covered with details about the plane, including arrows pointing to the more interesting parts.

"The big cheese" = the captain's window.

The aircraft's registration number = "Secret agent code."
"Loo (or mile-high initiation chamber)."
The black box, seats, stabilizer and rudder - I could go on.

What a perfect example of consistent application of brand tone of voice. What's your favourite?