Adobe have done it again!

I left the Adobe Digital Publishing Suite seminar last month feeling inspired, excited and driven to learn and use this tool asap.

Adobe’s Digital Publishing Suite family is an inspiring new tool that in short allows you to “expand your brand’s influence with rich digital content that captivates customers, employees, and stakeholders.” 

(http://www.adobe.com/products/digital-publishing-suite-family.html)

Communication can be brought to life through the creation of a visually rich digital environment made up of dynamic, interactive and measurable content including slide shows, film, product rotations, animation and more.

All this is packaged in an app or a publication such as a digital magazine built using this tool. The content can be viewed on all major mobile platforms and easily shared on social networks.

Take at look at the following statistics:

• 91% of all people on earth have a mobile phone
• 56% of people own a smart phone
• 50% of mobile phone users, use mobile as their primary Internet source
• 80% of time on mobile is spent inside apps
• 72% of tablet owners purchase online from their tablets each week

(http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/)

In an increasingly mobile world Adobe has created a publishing gem that allows us to respond to these statistics by assisting us in the delivery of our integrated mobile strategies that help businesses grow and increase revenue.

If dog breeds became brands.....ha ha (sorry, woof woof!)

So there we were then, a festive Christmas lunch, the whole family discussing how exciting it was that my daughter and her boyfriend had bought their first flat together in Battersea.

Very presumptuously my daughter started considering about what dog would be viable for them to have in the future, and whether of course their choice would be made easier to make, given that Battersea Dog's Home was virtually next door.

We all started debating about the size of the flat, the location, in fact everything apart from the actual practicalities of having a blooming dog in Central London!

My first suggestion: "A border terrier?"

Astonishingly, my daughter's boyfriend quipped: "Not keen on that brand!"

My wife gently giggled and teased: "How can a dog be a brand?"

My daughter's boyfriends head spun round to meet here gaze: "Of course it can be a brand, anything can be a brand if it has values!"

I quickly quipped in: "So, what values does a Border Terrier have then?"

He took a slow sip of his Merlot, contemplated the question and replied: "Well, a Border Terrier is industrial, nosey, unpredictable, fiery yet loyal and affectionate".

I put my Woodreed hat on and mischievously challenged him "So what would it's proposition be?"

He'd obviously been thinking ahead: "A loyal affectionate servant that would be willing defend and attack when appropriate".

My daughter decided it was time to put her six penneth in: "Yes I agree! A Labrador values would be affable, gentle, endearing, earnest and always peckish!"

And in no time at all we were discussing the brand values of as many breeds as we could! Such a thought provoking and entertaining lunchtime.

Bulldogs, boxers, spaniels, poodles............

Any ideas?